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There
are several ways you can purchase auto insurance. You can
buy it over the Internet at literally hundreds of different web
sites. You can call an 800 number and buy it over the phone
directly from a car insurance company. You can call an
insurance agent. In some cases, you can buy
car
insurance at your bank or credit union.
It’s not surprising you can buy it so many ways. After all,
there are hundreds of insurance companies that sell auto
insurance in your area. How do these companies differentiate
themselves? Some brag about their superior service when you have
a claim. Some tout how easy it is to buy from them. But, often,
auto insurance companies try to compete on price. Just as if you
were buying a plane ticket, a radio or soda pop.
*
Tip. Some people believe
auto
insurance is just a commodity. It’s not.
You’re not
buying a soda. You’re protecting your financial well
being...and the choices you make could affect you for the rest
of your life. |