1. We believe in superior service to our clients and the need to recognize each one as the “most important person in the world.”
  2. We believe that if we count our blessings every day, we will keep the negatives away.
  3. We believe success is the result of clear, cooperative positive thinking.
  4. We believe that in order to build our business we must re-earn our positions every day by excelling in every way.
  5. We think management should seek out what employees are doing right, build on employee strengths, and treat every employee in a friendly, fair, frank and firm way.
  6. We believe that problems should be welcomed tranquilly and should be used as learning experiences.
  7. We believe our Creator put us on the Earth to win. We will keep faith in this belief by winning honestly and accepting our daily successes humbly, knowing that a higher power has guided us to victory.
  8. We believe in the untapped potential of every human being. Every employee we help reach his or her potential will bring us one step closer to achieving PHD’s potential.
  9. We believe that loyalty adds consistency to our lives.
  10. We believe in building PHD using the highest ethical standards in dealing with our clients and employees. We will demonstrate this belief by constantly attracting new clients and employees who share these standards.